Jean Philippe Després

However, Jean-Philippe Després, who has used the services of both brokers and sellers to sell new properties, claims there’s not much of a difference between the two techniques. “When I sell properties with an agency, they take 2%. Hiring vendors will also cost me the equivalent of 2% in salaries. The biggest difference is that I sell between 50% and 60% of my units pre-construction, Després says. Selling pre-construction is very different [than selling a home that’s already built]. My salespeople have a lot of experience in the field.”

In the end, whether the developer chooses to deal with real estate brokers or salespeople, the buyer must remain vigilant at all times. “The citizen, the consumer, must be aware that the transaction is his full responsibility,” says Després.